14 years
of industry experience in various countries.
I lead the UX and UI processes throughout the entire product lifecycle, guiding the transformation from problem statements to effective solutions through the application of design thinking methods. I facilitate ideation workshops with stakeholders, where we collaboratively generate personas, outline user journeys, create sketches, prototypes, and more. My commitment to maintaining a user-centric approach ensures a more robust product creation. In addition to steering the design strategy, I actively contribute to visual design, and my approach involves working within an agile framework, utilizing scrum methods to guarantee a sustainable and efficient project delivery.
Area of Expertise
Creative Direction
Customer Experience Expert
Design Systems
